Master the timeless language of scent. Learn how to apply, understand, and select fragrances that perfectly express your story.
Perfume should be applied to your body’s natural heat zones such as the wrists, neck, behind the ears, inside the elbows, and behind the knees. These areas help diffuse the scent throughout the day due to the warmth they emit. Avoid rubbing your wrists together after spraying, as this can disrupt the scent molecules and alter the fragrance profile.
Perfumes come in different concentrations that affect how long they last and how intense they smell:
Parfum (Extrait de Parfum) – Highest concentration (20–30%). Rich and long-lasting, best for special occasions or cooler weather.
Eau de Parfum (EDP) – Medium-high concentration (15–20%). Balanced for everyday wear with good longevity and sillage.
Eau de Toilette (EDT) – Lighter concentration (5–15%). Airy, refreshing, and great for hot days or casual settings.
Eau de Cologne (EDC) – Very light (2–5%). Short-lived but perfect for quick freshening up.
Select scents based on season, time of day, and mood:
Daytime & Warm Weather: Opt for citrus, green, aquatic, or light floral fragrances. These feel fresh, energizing, and non-intrusive.
Nighttime & Cold Weather: Go for deeper notes like vanilla, oud, amber, and spice. These project more and create a cozy, seductive vibe.
Skin Chemistry Matters: Always test the fragrance on your skin, since body chemistry can change how a scent smells from one person to another. Give it time to dry down before judging the full effect.
Level up your perfume game with these insider techniques and hacks.
Use matching body lotion and oils before spraying perfume to create deeper, longer-lasting scents.
Store perfumes in a cool, dark place to preserve their ingredients and avoid bathrooms or window shelves!
Carry a travel-size atomizer for a light respray when needed. Focus on wrists and neck for a subtle revival.